Search Marketing Manager - Top 100 company position at Better Placed in Staines

Better Placed is in need of Search Marketing Manager - Top 100 company on Mon, 22 Jul 2013 18:55:17 GMT. Search Marketing Manager - Overview The company requires a Search Marketing Manager to manage the optimisation of the search rankings for the websites, incorporating emerging technologies and industry best practice. Search Marketing Manager - The Role . Manages all Pay Per Click (PPC) and Search Engine Optimisation (SEO) activities for the websites, to increase web traffic volume and sales... Search Marketing Manager - Top 100 company Location: Staines, England Description: Better Placed is in need of Search Marketing Manager - Top 100 company right now, this position will be ordered in England. More details about this position opportunity kindly see the descriptions. Search Marketing Manager - Overview The company requires a Search Marketing Manager to manage the optimisation of the search rankings for the websites, incorporating emergi! ng technologies and industry best practice. Search Marketing Manager - The Role . Manages all Pay Per Click (PPC) and Search Engine Optimisation (SEO) activities for the websites, to increase web traffic volume and sales conversion, reduce cost per acquisition and maximise return on investment Optimises the search ranking for natural searches, utilising industry standard search tools and knowledge of search engine algorithm changes and SEO principles Sets and manages search strategy, working collaboratively across Digital and the wider business to prioritise and deliver search objectives Leads initiatives to engage and up-skill business on search optimisation, encouraging the creation of content to engage customers via Digital channels including social media and blogging Reviews and evaluates agency contracts and paid search investments on a regular basis, prioritising investment to increase value for money and ! deliver sales and conversion targets Undertakes exter! nal benchmarking, identifying and implementing best practice and emerging technologies within the organisation. Search Marketing Manager - The Person Comprehensive understanding of the search marketplace Good knowledge and experience of managing digital campaigns Good technical and analytical competencies with a detailed understanding of optimisation techniques, ad serving and Google Ad Words, SEO techniques The candidate will need to be well versed in managing large search accounts and Search Engine Marketing. Have an understanding and appreciation of Cross-Channel Attribution Modelling. Knowledge of digital media essential (display, social media, affiliates, lead generation, price comparison websites, etc) Ensure integration of PPC strategies with other media channels, both digital and ATL. Understanding of how online fits into the wider marketing communications mix. - . If you w! ere eligible to this position, please give us your resume, with salary requirements and a resume to Better Placed. Interested on this position, just click on the Apply button, you will be redirected to the official website - See more at: http://stainesjoblist.blogspot.in/2013/07/search-marketing-manager-top-100.html#sthash.YUysyMXs.dpuf